High-Impact Shopper Engagement for a Global Food Brand

The brand wanted to maximise impact during a high-attention racing period, using paid media to cut through and drive meaningful engagement, not just impressions. However, traditional Meta campaigns often struggle to convert passive views into measurable action, limiting both engagement and media efficiency.

The method

To address this, the brand activated a series of targeted Meta campaigns powered by Treasure.

Each ad featured a seamless Treasure link and QR code, giving audiences the chance to instantly engage for an opportunity to win a free product pack.

By integrating instant rewards directly into paid media, the campaign transformed standard ad units into interactive experiences encouraging active participation rather than passive consumption.

Highlights

760k+ impressions

With 764,727 impressions on social media in 4 days, their cost per click has reduced by 33.3%.

Significant uplift in audience engagement

We’ve seen high conversion rate from coupon activations to redemptions, 53.3%.

497k accounts reached

During the period, the account reached almost 500k accounts on social media, with 4.1% click-through rate (unique accounts).

Impact

This activation demonstrated how performance media can be elevated through reward-led mechanics.

By embedding instant, trackable incentives into the user journey, the brand turned awareness into measurable participation, unlocking stronger returns from existing media spend.